Monday, 30 July 2012

maggie may flowers and jenni

the shop: maggie may flowers

location: 5/177 glenayr avenue bondi beach
contact: 02 9365 3500
signature style: bohemian cool

the florist: jenni

number of years in floristry: 15

best thing about being a florist: i love it all- from starting the day at the markets, picking up fresh flowers for the shop, having a laugh with the grumpy growers to the changing of the seasons.

favourite flower combination: definitely wine coloured sweet peas and anemones, chocolate cymbidiums, queen of the night tulips, winter hops. also love beautiful garden roses....i could keep going!

most memorable event/occasion you have done flowers for: there have been many events that we've enjoyed so much- from beautiful weddings at historical lindsay house to hollywood themed parties at the zebra room at the ivy.

you are inspired by: colours, textures, fragrance.

you are passionate about: 'flowers', my dogs, archie and roxy; and life in general.

the most charming delivery service in town

a very fragrant table

a few of her favourite things


lives of the party

season's best

urban cool meets natural organic

suspended beauties

like little whispers

15 years of florist know-how

a lovely sense of calm

best dressed tub in town

bohemian cool

clashing colours making friends

singular sensation

nature's bed

Monday, 23 July 2012

jodie mcgregor flowers and jodie

the shop: jodie mcgregor flowers

location: 123 johnston st annandale
contact: 02 9566 199
signature style: casual elegance

the florist: jodie

number of years in floristry: 18

best thing about being a florist: being creative. working with nature. i love the collaboration between our florist team and clients that trust us to deliver something amazing.

favourite flower combination: white cherry blossom, silver argentium and magnolia foliage. i love mixing soft florals with contrasting textures.

most memorable event/occasion you have done flowers for: decorating pavarotti's suite in london. and i will never forget the opening day of 'jodie mcgregor flowers'

you are inspired by: nature. i want to do it justice.

you are passionate about: my family! my home! experiences!

with her heart, and hands

a grand selection

a feast of textures

bold and bright

white and golden

layered perfection

elegance, side by side

making lovely

like story telling

royal hues

gleaming handsomely

simple delights

a beautiful patina

pink bursts

like an abstract painting

the queens of sweet scents- daphne and violet

Tuesday, 17 July 2012

potteround and martin

the shop: potteround

location: 628 darling st rozelle
contact: 02 9810 4624
signature style: exquisite abundance

the florist: martin

number of years in floristry: 24

best thing about being a florist: i get a buzz from it all! i just enjoy the whole experience- from the early morning visits to the flower markets to setting up a major event. i also love the different varieties of natural materials that become available to us with the changing of the seasons.

favourite flower combination: it has to be simple but with texture. and i love sticks!

most memorable event/occasion you have done flowers for: i still remember the exhaustion from the sydney olympics- going through security at night, setting up the rooms to the early hours of the morning, going straight to the markets then doing more events that day. those two weeks were a blur! but loads of fun, too.

you are inspired by: my staff, with their enthusiasm and fresh ideas. and clients who come in with brilliant concepts and challenge our imagination.

you are passionate about: my bed! its so comfortable; shame i only get to visit it occasionally. but really its the great gift of flowers and the people in the industry. over many years i have come to love the flower markets. there is a special kind of buzz in the early mornings- all the beautiful materials, the growers, the many florists, it makes you want to be passionate about what you do!

chocolate goodness

wall of wonder

a handful of flower filled years

industrial meets pretty

blushing blooms

simple delights

best dressed shelves on darling street

exploding exquisitely

good enough to eat

making a statement

basking in the afternoon sun

light filled

not just a pretty shop

like silk, billowing in the wind

timeless classic style

beautiful nostalgia

Monday, 9 July 2012

lulu flora and sevi

the shop: lulu flora

location: shop 1, 2 dawn fraser ave. sydney olympic park
contact: 02 9746 6630
signature style: bold and beautiful

the florist: sevi

number of years in floristry: 18

best thing about being a florist: stephen, my 7 year old son, thinks I'm cool because i work with flowers.

favourite flower combination: sweet peas, david austin roses, helleborus and dusty miller

most memorable event/occasion you have done flowers for: its pretty hard to forget doing flowers for dolly parton's vip room, with her glittery grand piano. lots of pink, lots of fun!

you are inspired by: my husband- his integrity, his will, and his love.

you are passionate about: my family; and the love that flowers bring.

red is all around

splashes of pink

pick me, pick me!

cymbidium feast

bold and beautiful

dramatic contrasts

mother nature showing off I

in the mood for purple

pink with a bit of attitude

heavenly whites

did someone order pretty?

mother nature showing off II

for a bride

hand-made love

sevi- cool mum, great florist

take away pretties